INSIGHT #3

~Don't be afraid of cliches.

The web is full of cliches and when improperly applied, can reduce the impact of a web site. However it is the misuse of the cliche rather than the cliche itself that is the problem. To illustrate this point to get to this page you would have had to click on one of the biggest cliches on the internet and that is the "click here" button.

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